Ninemsn introduces new ad format

Ninemsn has launched a new ad format called the Slider.

The announcement:

20 February 2012, Australia: In another Australian media first, ninemsn today launched a new high-impact ad format, the Slider. The IAB Rising Stars award-winning format[1] is a high-visibility ad unit that gives advertisers a multi-media story-telling opportunity.

With a homepage medium rectangle placement, the Slider features a consumer call to action, which, once clicked, ‘slides’ the browser to the right, revealing a full-page execution with rich media functionality. The experience remains open until the user elects to close the page, at which point they are returned to the homepage.