Ninemsn launches campaign ahead of latest Hotmail and Messenger release

Tim Burrowes

May 20, 2010 12:52

Ninemsn has today launched an ad campaign for Windows Live, highlighting the “emotional connection” people have with Hotmail and Messenger.

The “Yours. Truly.” campaign, created by Moon Group, tells the stories of two individuals who share their personal experiences of communicating using Hotmail and Messenger.

The ads will appear across PBL Media-owned properties including Channel Nine, Go, ACP Magazines and Ninemsn network.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.