Nine’s chief digital officer Alex Parsons to depart, while Helen McCabe is promoted
Nine’s chief digital officer Alex Parsons is set to leave the company after more than a decade.
The news comes after Nine announced a new structure, which saw marketing removed from Parsons’ remit.
Parsons is set to depart after more than a decade with the business
Nine’s digital offering has been lost in the wilderness for years. It never quite emerged from its Microsoft shadow, and after numerous refreshes it still feels dated.
It’s a mess of technologies
It’s a terrible user experience
The commercial proposition is tired.
Online, the brands never lived up to the high standards of its TV parent (OK, in it’s golden years) It could have been a great experience, but in comparison to it’s global counterparts, it looks and feels like the Costco of the media space. It certainly invested in some huge salaries over the years, but nothing really moved it forward and it always seemed like it was oblivious to the competition.
All said, if I got called for the job, I’d take it in a heartbeat.
Pity there isn’t one.
Big loss – Alex is a great operator and all round good guy. Best of luck to him in his next venture.
@Potential
A mess of technologies?
Really? Its a heavily automated CI/CD environment built in AWS on NodeJS and Golang. Its some of the best of breed technology stacks.
Nine Digital’s been a thought leader in the technology space for a while.
I don’t get what you even mean about the sites being better during the JV with Microsoft. Maybe you think is https://web.archive.org/web/20120317040937/http://ninemsn.com.au/ is better than the current http://www.nine.com.au/. Because from a UI/UX, coding and performance piece there is a dramatic difference.