Nine’s Future Women prepares to launch marketing push
Nine is to kick off an advertising campaign promoting its female-focused online club Future Women.
The subscription offering – the brainchild of Nine’s digital publishing boss Helen McCabe – launched in July.
The ad was created by production house Sirap and Nine’s creative team led by executive creative director Andrew Peace.
Disappointed to be priced out of Future Women. I realise I am not your demographic, I am an active 74, however I have wide and varied interests and do like to attend all types of forums/discussions etc. When FW started I enthusiastically became a member but now unfortunately it seems lower income women are not welcome. I wish FW continued growth and good fortune.