Nine’s Mornings debuts just over 100,000 – but loses to Seven’s The Morning Show
Nine revealed its new-look morning show – simply called Mornings – yesterday, and pulled in just over 100,000 viewers for its first outing.
Hosted by Sonia Kruger and David Campbell, Mornings rated with 104,000 – not quite enough to reach Seven’s timeslot leader The Morning Show which received 166,000 viewers, according to preliminary reports from Oztam.
The new show did however beat Ten’s The Circle, which rated 51,000.
Mornings replaces the long running Mornings with Kerri-Anne.
It’s Boland, not Bowland.
What kind of strategy is it to comment on a show you’ve not even seen? Sunrise stole audience from Today but these days the programs are neck and neck. And both shows are hardly dramatically different.
Nathan.. you do realise good old Steve Allan is like a politician… i.e. always good for a quote/opinion to fill a story 😉
Mr Allen is often quoted in trade publications and I find it alarming that he hasn’t seen the show and is spelling Adam Boland’s surname… BOWLAND. How many media analysts have ever produced a single minute of television?
Hi Lauren,
The typo was ours – the comments from Steve came in a phone interview with one of our journalists.
Cheers,
Tim – Mumbrella
Bring back the Super Flying Fun Show at breakfast with Marilyn and Emu.
Now that was brekkie tele!
Ahhh, now I get it!
Hey the Super Flying Fun Show at brekkie is that silly. At least it will be different!! Damn, I’m getting sick of these commercial channels copying each other.
bring back Agro – most entertaining morning show host on Australian TV
does any one know when Ten’s new breakfast show is supposed to kick off?
Lemme get this straight.
Commercial morning TV slogs it out over a guesstimated 300k people nationally?
I knew TV had it bad, but not that bad.
Just seen mornings on Nine there seems to be a personality free zone..Its bland and dull.