News

Nine’s new Drive CEO, and brand programming for 2022

December 14, 2021 10:30

Mumbrella can reveal that Nine Entertainment Co has appointed Simon Halfhide as the new CEO of its automotive platform, Drive, following the promotion of Alex Parsons as Nine’s chief digital officer in July.

Halfhide has been acting CEO since August, and joined the brand in 2020 as chief financial officer, the position he is promoted into the CEO role from now.

“I’m thrilled to have Simon step up to be CEO of Drive,” said Parsons. “In recent months he has successfully overseen the integration of the Drive brand across our digital presence and he will help take the brand to new levels.”

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
Alborz Fallah Alex parsons Benn Sykes CarAdvice CarExpert Domain Group Drive Mat McNay Mathew McNay Nine Nine Entertainment Co Simon Halfhide
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