Nine’s Stan likely to score English Premier League rights from Optus
Nine’s streaming service Stan looks likely to acquire the Australian broadcast rights for the English Premier League, as Optus pulls away from the sports streaming sector.
The Australian reports that negotiations between Nine and Optus have “progressed significantly” in recent weeks, and a deal to on-sell the rights, worth an estimated $100 million a year, is close to being finalised.
Optus Sport currently holds the rights to the popular league until 2028, after snatching them away from Foxtel in 2016. Last year, Optus reportedly approached potential buyers for expressions of interest for its entire Optus Sport streaming service – but Nine is unlikely to take the service wholesale.
So now we get to pay through the nose for Premier League as well. Great.
Vodaphone here we come