Nine’s The Block sees off Seven’s House Rules
Seven has hit its first major misfire of the ratings year with the launch episode of its heavily promoted House Rules rating just 803,000 on Tuesday night.
Although it was up against Nine’s ratings juggernaut of The Voice, the debut for House Rules was even worse than Ten’s The Renovators in 2011 which averaged 939,000 and was deemed a failure. Other shows labelled a flop which had bigger launch episodes include The Shire (942,000), Brynne: My Bedazzled Life (930,00), Being Lara Bingle (925,000) and Excess Baggage (885,000).
House Rules, which aired from 7.30pm to 8.45pm was beaten by Nine’s The Block (1.308m) which aired from 7pm and The Voice (1.597m) which aired from 8pm. Nine’s winning schedule extended to 9pm with the challenge part of The Celebrity Apprentice averaging 1.026m while the boardroom challenge which followed rating 749,000.
Seven created House Rules – a remix the My Kitchen Rules and My Restaurant Rules franchise – in a bid to challenge Nine’s renovation show The Block.
I find the gleeful tone in which this article is written to be pretty depressing. This is our industry after all, and commentators of the industry so happy about failure seems odd.
Hi Tom,
Gleeful tone not intended.
But at the same time, this is worth reporting – Seven rarely puts a foot wrong, which is what makes it news when they do.
Cheers,
Tim – Mumbrella
Tom…diva much? Sounds like you work at 7 or the production company that served up this drivel. I can’t see a gleeful tone in the story. It was always going to be an interesting show down with this much hyped piece of junk and Nine’s offering.
Ouch! DWTS anyone?
Given the article outlines The Block’s succcess, as well as the new show’s relative failure, I don’t detect any inappropriate ‘glee’.
Fang I agree with Tom(by the way “showdown” is one word not two.
I also find Mumbrella gets really excited when channel nine wins the ratings or when Today beats Sunrise. I am a Seven supporter and do not like Nine by any means.I find the Voice terrible, the judges do not ask for improvement in the singers. everyone seems great.
Hi Chris,
For the first two or three years of Mumbrella, we used to be accused of getting over excited by Seven or Ten’s victories. We just tell the story of the day’s battle. The big story last night was the launch of House Rules…
Cheers,
Tim – Mumbrella
“First major misfire”?
What about Celebrity Splash?
Hi TVT,
I’d argue that celebrity Splash did exactly what Seven intended for it – it took the heat off Nine’s launch of Celebrity Apprentice. It faded fast (as it did in the UK) but the first couple of episodes did okay.
Cheers,
Tim – Mumbrella
People ‘support’ one channel over the other? Cripes