Nine’s Toby Hack new MD at PHD

Media agency PHD has strengthened its senior team with the Nine Network’s digital broadcasting sales director Toby Hack joining as managing director.

Along with managing partners Mark Holden and Martin Hadley, Hack will report in to CEO Barry O’Brien.

Hack joined Nine in 2008, where he oversaw the sales operation behind the launch of digital channel Go. He was also responsible for Nine owner PBL’s integrated sales division.

Before coming to Australia, Hack ran OMD Fuse and OMDtvi. Fuse specialised in branded content while OMDtvi was focused on red button pay TV advertising.