Nine’s Today finally beats Seven’s Sunrise

Tim Burrowes

February 24, 2011 9:19

Nine’s Today show had its first national win over Seven’s Sunrise in several months, according to Wednesday’s preliminary overnight ratings from OzTam.

Today rated 392,000 to Sunrise’s 389,000.

Today won in the crucial markets of Sydney and Melbourne while Sunrise won Brisbane, Adelaide and Perth.

However Early Sunrise (238,000) beat Early Today (212,000) and the post 9am extended editions also saw Sunrise (209,000) beat Today (191,000).

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Michael 24 Feb 11

Hardly a ‘victory’ for Today. Let’s be realistic. There’s a national disaster in NZ. That will spike interest levels, and people will be channel surfing. 3000 viewer difference, come on, that’s nothing in a scenario like this, and it should be put into perspective.
Also, on the 23rd, from what I saw whilst channel surfing in the morning, Today was live streaming ONE News, a NZ channel. It was not “Today” per-say. You have to ask why was this the case? Because it took Ch9 nearly a full day longer to be on site in Christchurch than Sunrise. Poor form!
Further perspective, It only ‘won’ ratings for one time segment out of three, and it ‘lost’ the others by a lot more substantial margin than 3000 viewers.
Sunrise still has the better host line up, production team and analysis than Today, which is targeting, what I think, is a diminishing conservative market.

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K. Watson. 25 Feb 11

Once again, ABC24 trounced the lot of them.

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m field 25 Feb 11

About time…

Good on you Karl, always getting stuck right in there!

ps, K Watson…the conservative market certainly is diminishing (nice use of words btw) however I definately don’t think the Today show’s market was ever 100% targeted towards a ‘conservative market’ – and we all know Karl definately enjoys the odd controversial bomb!

Good to get one up on the big guns every now and again – let’m enjoy I say!

Great work ch9

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