Nine’s Today Show claims first victory over Sunrise
Channel Nine’s Today show is claiming it has won the 2016 ratings year, beating Seven’s Sunrise in weekly metro wins for the first time in 12 years.
However, while it is the first time Today has won on that basis, Sunrise remains ahead on average combined metro and regional audience across the year – the national measure that Seven argues is more meaningful. And OzTam’s average metro audience is still too close for either program to call, although Today is currently just in front.
Regardless, the weekly wins are still a milestone for Today, given that it has never before beaten Sunrise on this measure. The show reached 21 weekly wins over its rival, giving it an unbeatable lead in the 40 weeks of the official ratings year.
Big deal! once in 12 years is nothing to gloat about.
Any shift in the ratings grab, scramble, desperate clawing etc, will be down to two factors. desperation on the part of each channel, and the gradual shift of public opinion. This shift is, in my opinion, down to the little group who create the dynamic of “all the people all the time.”