Nine’s Underbelly beats Masterchef in Sunday ratings

Tim Burrowes

May 10, 2010 10:44

Underbelly, Mumbrella Nine’s double episode of Underbelly: The Golden Mile returned to the top Sunday spot last night, a rise from its most recent ratings performance.

Underbelly saw both episodes attract over 1.6m respectively, according to preliminary overnight OzTam data in the main metro markets.

It was also a winner in the key advertiser demographics 16-39s, 18-49s and 25-45s.

The Nine show was followed by Seven’s evening news with 1.57m, which beat Ten’s Masterchef – Challenge with 1.58m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Masterchef - Challenge OzTam TV ratings Underbelly - The Golden Mile

3 COMMENTS

Matt.A 10 May 10

FYI you have a typo in the article:
“The Nine show was followed by Seven’s evening news with 1.57m, which beat Ten’s Masterchef – Challenge with 1.58m.”

Ten’s Masterchef should say 1.55m (rounded up from 1.548m).

Cheers

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Lu 10 May 10

Key to Underbelly success? Boobs.. Gary, George and Matt need to show more boobs if they want Sunday nights back..

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