Ninja Warrior beats Masterchef by 1,000 viewers, with 831,000 tuning in for episode two
Ninja Warrior achieved 831,000 metro viewers for Nine on Monday night, according to OzTAM’s preliminary overnight metro ratings. The result is the lowest in the show’s history.
The show was a whisker away from Ten’s Masterchef, which achieved 830,000 viewers.
Last year, the first Monday night edition of Australian Ninja Warrior post-premiere pulled in 1.604m metro viewers – making this year’s episode a 48% decline. Sunday night’s premiere was down 45% on last year, defying expectations that the show would yet again be a ratings phenomenon.
I think a few of us tuned in for Micallef and got the Ninja’s instead
Embarrassing for nine. A franchise show losing that much of an audience. Questions must be asked on what went wrong. Sponsors must not be happy. I predict the season won’t get any better either. Not good for nine with only MaFs a success this year. What is going wrong? Heads should roll. What a failure.
@Chris – I don’t think it’s embarrassing or a failure at all. A format that fired in 2017 due to lack of competition and a fresh genre, which is still holding it’s own against some very good competition in 2018. Yes the YoY numbers are drastic, but if that is your only measure of success you’re working in the wrong industry
Spot on Tim. Methinks @Chris doth detests too much. Is Chris a pseudonym for Calombaris by any chance?
Spartan got 816K / Ninja now is at 830K
It’s not like the network or media agencies would have referenced last year’s huge ratings to both sell and substantiate a hefty price tag, and I’m sure all of the sponsors who put money into this season will be perfectly fine with a yoy drop of almost 50%.