Nintendo launches campaign for Black Wii
Nintendo is today unveiling a TV ad to promote its new Black Wii console.
The ad, created by Leo Burnett Sydney, will air in metro and regional markets across free-to-air and pay TV channels. Media was handled by Carat.
In support of the campaign it has also launched a black-themed wrap around in MX newspapers, and featured on the Ninemsn homepage with the visual of black goo dripping down computer screens.
So they watched the spiderman 3 trailer. I actually thought from the start that it was a promo for Spiderman 3 the game.. cause its exactly the same creative.
And who gives a shit about the change in colour for a console.. hasnt that been proved to be pointless since the multicoloured 64’s?
So let me get this straight: a wholesome brand that won’t align itself it anything adult (ie alcohol) and goes out of it’s way to be cutesy is now …wait for it.. trying to appear edgy. Am I reading this right?
So, just a thought, but given the creepy audio and the creepy black goo, wouldn’t Nintendo have been better to position the launch with something other than the friendly Wii sports?
yes its stupid, but it will sell like hotcakes.
malibu stacey has a new hat!
I love the idea of the black wii but definitely agree with 4.18 – doesn’t make any sense to promote it with the Wii Sports and say ‘give in to your darkside’, the creative is kind of pointless…it’s a good looking console though and should move mega units regardless
‘not convinced the timing is great given yesterday’s news: “A three-year-old US toddler has died after shooting herself with a loaded gun that she mistook for a Wii controller, media reports say.”
i might be old, but how is the colour relevant? and how will it move consoles?
it’s the same old kit they rolled out 4 years ago isn’t it?
I live in the US and we do not have a black wii
The information on this is completely false. America does not have the black wii at all, they only have the black controllers.
three things:
– first; the american console that was mistaken for a gun looked like a gun
– second; the black console would probably appeal to the style-concious consumer who wants their wii to blend in with their tv, sound system, etc.
– third; the advert does just that – it makes the wii look stylish. give into your darkside is simply a play on words. Shouldn’t be read into