Nissan celebrates small packages in Juke launch ad

Tim Burrowes

October 14, 2013 10:35

Nissan’s compact car Juke is compared to short warriors from history such as Genghis Khan, Alexander the Great and Napoleon in a new ad from Whybin/TBWA Melbourne.

http://youtu.be/Ai1PLjliDJc

The “Small packages” ad marks the launch of the Nissan Juke in Australia.

Nissan Australia executive GM of marketing Peter Clissold said: “The launch campaign really captures the personality and excitement of this little weapon.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.