Nissan Navara launches ‘built for the grit shift’ creative campaign

Nissan Oceania has launched its all-new Nissan Navara campaign titled ‘Built for the Grit Shift’, which highlights the essential work done during the night when most people are asleep. The campaign aims to showcase the resilience of shift workers and the reliability of the Navara as a trusted partner in their efforts.

The announcement:

Nissan Oceania has launched of its all-new Nissan Navara campaign titled, ‘Built for the Grit Shift’, which sits under Nissan’s ‘Defy Ordinary’ brand platform. Running across Australia and New Zealand, the campaign is grounded in a simple truth: while most of the country sleeps, essential work keeps moving, outside daylight, largely unseen, relied on by everyone.