Nissan X-Trail ads promote new feature to help people park
Whybins Melbourne has launched a new series of TV ads for Nissan to promote new cameras in the X-Trail that help people park.
The ads were directed by Tim Bullock through Prodigy.
The two ads go to air on Sunday night across free-to-air, pay and regional networks.
Credits:
Executive Creative Director – Paul Reardon
Copywriter – Jarrod Lowe
Art Director – Justin Genovese
Agency Producer – Janine Wertheim
Group Account Director – Mike Napolitano
Account Director – Matt Chiodo
Film Company – Prodigy
Film Director- Tim Bullock
Nissan Australia General Manager – Marketing Communications – Cameron Cooper
Nissan Australia Senior Model Line Manager SUV – Michael Hill
Nissan Australia Model Line Manager SUV – Warwick Daly
Nissan Australia Marketing Communications Specialist – Nancy Spadea
That commercial should run straight after the TAC motorcyclist one to counterpoint the relative abilities of car ‘drivers’ and motorcyclists.
Only one feature / benefit highlighted? Not a whole spec list?
Has automotive advertising turned a corner?
Pretty execution and production effort, but on the downside, the idea to express it all isn’t that emotive or engaging. 3/5 grunts.
Not a bad insight, gave me a giggle.
I learnt from the ad that women can’t drive.
I am asian – and I should have been in the ad.
On another note, why are ads in Australia still featuring 99% anglo talent?