Nissan X-Trail ads promote new feature to help people park
Whybins Melbourne has launched a new series of TV ads for Nissan to promote new cameras in the X-Trail that help people park.
The ads were directed by Tim Bullock through Prodigy.
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That commercial should run straight after the TAC motorcyclist one to counterpoint the relative abilities of car ‘drivers’ and motorcyclists.
Only one feature / benefit highlighted? Not a whole spec list?
Has automotive advertising turned a corner?
Pretty execution and production effort, but on the downside, the idea to express it all isn’t that emotive or engaging. 3/5 grunts.
Not a bad insight, gave me a giggle.
I learnt from the ad that women can’t drive.
I am asian – and I should have been in the ad.
On another note, why are ads in Australia still featuring 99% anglo talent?