Nivea’s charity partner Sister2sister launches campaign to drive awareness

Nivea’s key charity partner, Sister2sister, has launched a new brand campaign which aims to raise the profile of the work it does by providing young girls at risk with a ‘Big Sister’ mentor.

The brand’s agency partners – OMD, VMLY&R, Richards Rose and the Forward Agency – have united to created a campaign spanning across TV, digital, outdoor and social.

The ad features a ‘Big Sister’ and ‘Little Sister’ discussing their relationship together and asks Australian’s to make a difference by joining Sister2sister.