No longer a Weet-Bix kid – Sanitarium scrubs all mention of Steve Smith

March 27, 2018 5:05

Besieged Australian cricket captain Steve Smith appears to have been totally scrubbed from health food company Sanitarium’s website today.

Smith was appointed a ‘Weet-Bix Kid’ – a brand ambassador – in 2016.

However, following last weekend’s ball tampering scandal, all mention of Smith has been wiped from Sanitarium’s website and YouTube channel.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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2 COMMENTS

Anonymous 28 Mar 18

Cheat-A-Bix

User ID not verified.

SM 28 Mar 18

Looks like Sanitarium isn’t feeling the love Jamie

https://staging.mumbrella.com.au/brand-steve-smith-will-survive-it-all-comes-down-to-love-507189

User ID not verified.

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No longer a Weet-Bix kid – Sanitarium scrubs all mention of Steve Smith

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