‘No one has matched our audience gains’: Seven claims first-quarter crown
As we roll into the final week of the first quarter of the year, Seven have followed Nine’s lead, and declared victory for the initial three months of 2024.
Seven claimed this morning it has “taken the title of the fastest growing commercial total TV network so far this year”, and has “closed the gap on its closest rival” – who released their own claim as “number one in quarter one” a fortnight ago.
Why not just say “the fastest growing and biggest audience commercial TV network that starts with the letter “S” and only has five letters in its name”?
“fastest growing commercial total TV network” is now something we claim is it? Sounds like someone didn’t win…
Following the recent critique of Nine’s Q1 report metrics, could you clarify the metrics employed by Seven for their assertions? The absence of VOZ in the discussion is notable. Are they relying on proprietary ‘Total TV’ data that differs from the metrics other networks use?
It’s important to observe that the purported growth Seven reports pertains solely to audience share, without any reference to an actual increase in ratings. Essentially, we’re looking at a marginal commercial share increase within an overall shrinking viewership.
All that matters is the agencies/clients have the information readily available so guess they are best qualified to sift thru the “spin ” and make informed decisions based on their needs. Like give me a break who buys all people nowadays???
As commented previously, the audited commercial revenue share report for the 6 months calendar year will be the true measurement on who turns their ratings into cold hard cash, that is what network shareholders would like. No use winning ratings and not turn that into $.