‘There was nobody else left’: Publishers desert AMAA magazine audit
Frankie, RM Williams Outback, Runner’s World and Schwartz Media’s The Monthly are the latest publications to withdraw from the Audited Media Association of Australia’s circulation results.
The news comes eight months after the three major magazine publishers – Pacific Magazines, Bauer Media, and NewsLifeMedia – withdrew from the AMAA, in a move which was said to effectively kill the magazine audit.
Club Marine is an insurance company that automatically includes the subscription of their magazine in the insurance policy with an automatic renewal at the end of the sub period. Hardly a trusted indication of a magazine’s sales.
Nothing says “collapsing circulation and an industry in terminal decline” like pulling out of independent circulation audits.
Buckle up buckaroos. The next 3 years will see a tidal wave of print media publications shutdown for good. The last decade was just the preview. It’s about to get very very messy.