‘Nobody wants to be friends with a dickhead’: PayPal boss warns businesses to focus more on their ethics

Adam Thorn

August 10, 2017 3:19

PayPal Australia’s marketing director has warned companies that consumers today associate brand values with their own ethics, and joked “nobody wants to be friends with a dickhead”.

Elaine Herlihy was talking at Mumbrella’s Finance Marketing Summit in a seminar exploring the emotional connection customers feel when making transactions.

Herlihy: “Today’s audience wants brands that contribute”

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Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

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