Tourism NT declares today National Hump Day

Tourism Northern Territory and Northern Territory Festivals have launched a PR, social media and experiential campaign – devised by Eleven PR – to celebrate the middle Wednesday of the year and the run-up to the Alice Springs Camel Cup.

To mark the occasion, Tourism NT has declared today National Hump Day.

The campaign is designed to raise awareness of the territory’s festivals and create an ongoing weekly calendar call to action for consumers to consider booking a trip.