‘Not bad’: Aldi gets glowing review from tough critic in latest Good Different spot

July 17, 2017 10:29

Aldi has released a new ad featuring a very hard-to-please man, Dave, biting into an Aldi pie, before declaring it is “Not bad”.

The ad positions Aldi as a “supermarket that cares what you think” as part of its ongoing Good Different campaign.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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