(Not) breaking news

November 17, 2016 6:17

Ping! Another email drops into Dr Mumbo’s inbox.

A glance at the subject line suggests it’s a PR release for Pizza Hut, using the tactic of dressing it as ‘breaking news’.

“BREAKING HUNGER NEWS: Pizza Hut’s retro All-You-Can-Eat is back ‘on the table'”, it screams.

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Topics

Courier Mail Eagle Boys Pizza Hut

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