Not much TV love for Bert

Tim Burrowes

July 28, 2013 8:37

Nine’s Saturday night celebration of veteran presenter Bert Newton’s 75th birthday proved not to be a major draw for TV viewers.

Happy 75th Bert! Celebrating A TV Legend rated a metro audience of 513,000, according to preliminary overnight ratings from OzTAM. It was tenth most watched show of Saturday.

Saturday’s most watched show was Seven News, which rated 983,000.

Ten;s most ewatched prgoramme was News At Five, whch rated 420,000.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Mike Frazer 29 Jul 13

Maybe Ch9 should have promoted it just a bit ….

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FS 29 Jul 13

Maybe nobody other than old foggies at Channel 9 actually give a sh*t. That time-slot on a Saturday night is pretty kids/family-skewed. Can’t see too many 8 year olds being interested in rehashed guff of Bert from 1973. Oh, the Muhammad Ali skit! That hasn’t been wheeled out 28,000 times now, has it!

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Noelene 29 Jul 13

That is true FS. How many more times do we have to see the same Bert gags? As many times as John Farham’s comeback!!!

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