‘Nothing is done’: Aussie streetwear brand calls on major shows to block counterfeit vendors

A family-owned Australian streetwear brand has called on the Royal Agricultural Societies across Australia – including the Sydney Royal Easter Show and the Melbourne Royal Show – to block counterfeit vendors from operating at their events.

Geedup Clothing – founded by Jake Paco in 2010 – has claimed that despite contacting show organisers about the issue, counterfeit vendors have continued to operate at their events and sell “knock-off versions” of their products.

“Geedup is an Australian brand born in Western Sydney that has worked tirelessly to build a global following,” Trevene Patrick, Geedup’s global general manager, said.

“To see counterfeit products being sold at such iconic Australian events is extremely disappointing.”