Notworth News returns as NZ moves on from quake

Tim Burrowes

March 23, 2011 11:20

The NZ Herald has resumed its spoof Notworth News campaign which it had to suspend after just one day when the Christchurch earthquake struck.

As Mumbrella reported in February, The Notworth News site features deliberately trivial news reports and video offerings with a message that readers should got to the NZ Herald for “news you can trust”.

The campaign – created by M&C Saatchi – pokes fun at the NZ Herald’s “fluffy” competitors.

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.