Nova challenges listeners to mutilate their teddy bears
Nova has today launched an ad campaign to back the next phase of its For Love & Money campaign to promote its Sydney breakfast show.
The campaign, created by Happy Soldiers, asks listeners to the Merrick, Dools & Ricki-Lee show what sacrifice they are willing to make.
The ads include a teddy bear in the blender and a football team who give up their shorts.
For the love of god these are crap.
Lost another listener Nova. What a stupid prank to pull. I hope you paid the advertising company a lot of money for this mistake. To think some sick person thought of this and actually benefited from it.
It wasn’t funny and that Merrick, Dools and Ricky-Lee allowed their names to be put to it only goes to show how desperate you guys really are.
Rather daft promotion. The point is…?
“Nova has today launched an ad campaign to back the next phase of *it’s* For Love & Money campaign to promote its Sydney breakfast show.”
Possessive. No apostrophe needed.
Ta Mike (Mumbrella – crowd sourcing grammar check since 2008).
Cheers,
Tim – Mumbrella