Radio ratings: Adelaide – Nova claws back ground after sharp rise in younger demographic

Adelaide Mon-Sun share | Source: GfK (click to enlarge)

Nova91.9 has clawed back ground on FM market leader Mix102.3 in Adelaide as the station’s morning and drive time shows saw solid growth while the number of younger listeners soared.

Australian Radio Network’s Mix102.3 slipped 0.7 points to 15.2 in the 12 weeks from June 13 to September 20, which follows two consecutive falls of 0.4 points, while Nova climbed 1.4 points to 11.8 per cent.

Nova fared particularly well in the drivetime slot where a big swing saw its national program with Kate, Tim and Marty overhaul Mix’s Driving You Home with Sean Craig Murphy. Mix’s audience slipped 1.4 points to 14.2 per cent, falling behind Nova’s share of 15.5 per cent which saw a sharp increase of 2.9 points.