Nova Entertainment announces new media partner following pitch

April 15, 2024 9:53

Nova Entertainment has appointed GroupM’s Mindshare as its media agency partner, Mumbrella can exclusively reveal.

The agency will work across Nova’s entire portfolio, including Nova Network, SmoothFM, FIVEAA, Star 104.5 and the Nova Podcast Network.

The incumbent, dentsu’s Carat, held the account since 2017. Mumbrella understands the account is worth $9 million.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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Nova Entertainment announces new media partner following pitch

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