SmoothFM and Fairfax kick off separate campaigns to inspire creative use of their platforms

Two media companies have kicked off campaigns aimed at inspiring more creative uses of their platforms today, with Nova Entertainment starting s Creative Challenge and Fairfax Media launching ‘Get Inspired’.

Nova’s competition launching today is open to any brand to come up with creative ads for its SmoothFM network of stations as well as its recently launched digital platform, with a $500,000 integrated campaign on offer across the network for the winning entry.

Entries are being accepted from in-house teams or agencies on behalf of the clients, with a judging panel including Network Ten’s Russel Howcroft, Nova’s marketer Tony Thomas, Australian Ballet’s marketing director Penny Rowland and Andre Eikmeier, CEO of Vnomofo choosing the winning entry.