Nova launches Goat, a millennial focused new mobile-only website
Nova Entertainment has launched Goat, a mobile-only platform aimed at the youth market, Mumbrella can reveal.
The platform is Nova’s biggest investment in a digital product to date with chief executive officer of Nova, Cathy O’Connor, telling Mumbrella the website is about building out Nova’s proposition for millennial audiences.
“Like all media companies we are looking to build out our audiences in ways other than just the core business. The first port of call for Nova Entertainment over the time that I’ve been the CEO was really to get the broadcast business into the great shape that it’s in now and it isn’t principally about radio anymore, it’s about all the digital extensions beyond that,” she said.
Hmmmm. Check back in 6 months, or even a year, and see how they’re going with audience numbers for this thing……
Unique? There Bletes thingo looks exactly like 9gag??
Unique? Their Bletes thingo looks exactly like 9gag??
Oh good, another animated-gif-fest.
What makes people think that appeals to young people?
“Goat will be focused around video, written, audio and image.”
Gosh. just like everything else.
I LuV BeInG a MiLLeNIAL & GiFs & NOvA ApPs
CEO – “We need a new idea to target millenials.”
Business Bot 1- “I know..let’s call it a random name thinking it’s cool, steal vice and ped tvs angle and also 9gags then claim it as our own”
All Business Bots – “GENIUS”
*face palm*
Looks cool!!
So. This thing looks to be too late to the party and offers nothing unique. Guess it’s made by out of touch people in an out of touch company.
Just came across my first link to Goat but was on a laptop so can’t access it.
Came across a link to a page on goat.com.au, but it refuses to load on desktop. They’ve even gone to effort of blocking useragent modification. I was interested. Not so much now.
Yeah nah.