Nova announces retail media play with Scentre Group at intimate ‘Infronts’ event
Sarah Cohen, Nova Sydney's commercial director, sells the retail/radio hybrid dream to a crowd of advertisers at Nova's Infronts event (Mumbrella)
Nova has partnered with Scentre Group, owner of Westfield shopping centres, on a retail media play that will see cross-channel sales collaboration between the groups.
Nova and Brandspace, the retail media division of Scentre Group, will collaborate on campaigns that span radio, podcasts, digital retail media displays, social media, and activations in Westfield shopping centres.
The partnership was announced on Wednesday afternoon during the network’s “Infronts” event in Sydney, which was MC’d by Joel Creasey, and attended by the entire Sydney-based cavalcade of hosts from both Smooth and Nova.
