Nova puts faith in Vodafone in stunt to prove network reliability
Nova will switch off the link between its studios and transmitters and allow its drive show to be sent through the Vodafone mobile network as part of a marketing stunt no broadcaster would have contemplated five years ago.
The stunt, which will run for six weeks, will see Vodafone carry the Nova signal between the broadcast booth and the transmitter with Nova switching off the optical cable that normally carries the signal.
Vodafone is running the demonstration just as Telstra struggles to come to terms with a series of network failures that has seen mobile and broadband customers suffering major losses of service.
The radio network will transmit its broadcast through modems fitted with standard Vodafone 4G sim cards, looping the signal out over the telco’s network before it is then sent out on FM airwaves nationally.
Holy cow, what a disaster this will be.
There are issues pretty much every single day on the Vodafone network.
Why on Earth would someone attempt to do this… and for what gain ??
It only points to downside for Nova in terms of quality, latency and service interruption making the whole thing sound like community radio.
“Redundancy has been built in in case of failure, also relying on Vodafone’s network, although it is understood Nova has a further back up measure in place.”.
ie: As soon as VodaFails, we flick a switch and go right back to the cable.
Well, you gotta have faith…….
Or they switch over to the Vodaphone each midnight till dawn when the Ad revenue hits $0