Nova refreshes brand and kicks off marketing push as it looks to cement fresh hits music position
Nova Entertainment has relaunched its Nova brand for the first time in over six years as the radio brand seeks to remind audiences of its fresh music positioning via a new marketing campaign.
The new Nova branding aims to reflect the radio network’s broader audience appeal
Speaking to Mumbrella, Tony Thomas, Nova Entertainment chief marketing and digital officer, said the brand refresh was driven by audience behaviour change and the changing market landscape.
“Our intention with the the new branding just in terms of the iconography was to soften it up and give it a little more energy,” he said.
Well, at least it’s not a blatant Coke ripoff like their competitors:
Coke: https://www.youtube.com/watch?v=A3ez5Ck4fm4
2Day: https://www.youtube.com/watch?v=YsNd8IPkooA
Looks bland AF
No @Bern, it’s a blatant Capital FM rip off and very similar to an old 2Day ad of about 10 years ago
Capital FM – https://www.youtube.com/watch?v=1Fos2ugIfiI
Worse, it’s a blatant ripoff of Capital Radio in the UK. https://www.youtube.com/watch?v=jaWqrcn7CXU
At first listen as I was reading I thought the jingle was “fresher tits” – parts of the video seem to be there to reinforce that unfortunate innuendo.