Nova’s Merrick & Dools on the up but 2Day FM continues to dominate Sydney’s music radio
Nova 969’s revolving breakfast lineup has done the station no harm in the latest radio ratings with Merrick & Dools delivering the biggest audience jump in the Sydney market.
The show’s ratings rose from a 5.3% share to a 6.4% share according to Nielsen’s fifth survey of 2011.
The result is likely to ease what appeared to be growing pressure for the station management to make a change.
DMG’s Nova also delivered an increase in its overall share – up from 5.7% to 6.5% of the weekday audience. DMG’s troubled second station Sydney’s 95.3FM Classic Rock was up fractionally from 3.3% to 3.6%.
There are three commercial FM license owners in Sydney. SC Austereo, ARN and DMG.
Austereo own the No. 1 FM
ARN have the No. 2 FM
DMG have the No. 3 FM.
DMG spokesperson “It’s a fantastic result. I’m delighted”.
Gotta love a business with low expectations.
Thank goodness these guys work in radio and don’t train our sporting teams.
2Day FM are the No.1 station with 10 – 17 year olds.
2Day FM are the No.2 station with 40 – 54 year olds.
That is the sign of a ratings powerhouse.
I don’t have much to say today. My stations dropped again in the ratings. But at least I’ve got my iPod
We’re number 3! We’re number 3!… hehehe…
Half way through the day and I’ve made my first powerful statement on Mumbrella. Powerhouse was a word I thought up last survey day but my spell check kept auto correcting to powderpuff. Someone pass me a Val before I drop another vernacular bombshell!
No wonder the Federal Government are so worried about the commentary in 2GB and 2UE and network stations
Jackson’s comments remind me of this great clip from the D Gen from a few years back – https://www.youtube.com/watch?v=n42lNEoP5zE
I have been using the word powerhouse for eleven surveys now.
In that time DMG have used the words “vega”, “classic rock” and now “Sydney’s 95.3” to descibe the same radio station.
Whilst I also concede that in that time triple m is till rating in the 4’s with 100 on air announcers and heaps of marketing. Dog, Fleas.