Nova’s Paul Jackson on escapism for listeners and FM stations rebounding
Nova’s Paul Jackson is glad the first radio ratings survey for the year is ‘done and dusted’, and with eyes on the shifting dynamics in Melbourne and Sydney he explains to Mumbrella’s Zoe Wilkinson why he expects to see listeners return to FM in the coming months.
After a difficult year for staff, listeners and on-air talent, Nova’s group programme director Paul Jackson is approaching 2021 with a ‘light touch’.
“I think for all of us in the country, wherever that is, we’re very much focused on our listeners and in fact we know that our job is to make them feel better every day. We know our jobs are uplifted to make a fun listen, to give them escapism, and to give the right mix of old and new they want to sing along to,” Jackson says.
“I think if we can culturally have fun in our workplaces and business here behind the scenes, I think ultimately that permeates right through on to air.”
Nova has entered the year recording strong results from the first radio ratings survey across the nation. The network maintained dominance in Brisbane and Perth, boosting its share on Nova 100 and SmoothFm 91.5 in Melbourne, and making an impressive 2.6 point gain in breakfast for David Penberthy and Will Goodings on Five AA – Nova’s only AM station.
