Now Mat Baxter has signed on for the project, Henry Tajer’s Entourage is complete
Sintras, Johnson, Tajer, Baxter & Lomas prepare to take Manhattan | Artwork: Elke Aspillera
It finally happened.
After years of the ‘Mat Baxter is moving to New York’ rumour doing the rounds, the UM boss is officially joining Henry Tajer’s entourage in the U.S. of A.
And Baxter is the sixth senior Aussie exec to be joining Henry on his American adventure. Other than the fact that the boys from out of town are heading to New York rather than LA, the parallels with sitcom Entourage are uncanny.
interesting to note that this hasn’t made the local US trade press. Big news in AU doesn’t even constitute a byline in the US. Not downplaying the awesome opportunities for these guys as it is great but it demonstrates how big the US ad game is
So, another piece frothing about Mumbrella’s favourites of the past five years Sintras, Baxter et al…
Well played guys! Very entertaining.