Now The Telegraph does pet obituaries (if you work for them)

It’s always sad when you lose a pet.

Happily Sydney’s Daily Telegraph offers its staff a counselling service, of a sort.  

It allowed features editor Sarrah Le Marquand to write a tribute article to her imaginatively named dead cat, Cat.

And the newspaper even dedicated half a page to a photo of the animal to go with it. (Just for balance, the Tele also squeezed a few paragraphs about the far more trivial topic of refugees at the bottom of the same page.)

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.