NRL launches new creative platform and first work with Emotive

March 7, 2022 9:32

The NRL has launched a new creative platform via Emotive, called ‘UNREAL’, also launching the first creative work since Emotive was appointed as its creative account following a competitive pitch in October 2021.

The work represents a significant development for NRL as it moves away from separate event and product-led campaigns in favour of unifying the game under a singular long-term creative platform.

In the 60-second spot, a montage is shown of different UNREAL moments from the NRL, from the rivalry of State of Origin to children’s matches.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics