NRL prepares for season launch with teaser calling for fans to make ‘History Happen’

February 17, 2017 2:52

Less than one week out from its official season launch the NRL has launched a teaser for its 2017 campaign, created by Sydney agency Archibald/Williams.

Cronulla captain Paul Gallen features in the NRL’s season launch teaser

The work continues the ‘History Happens’ theme which debuted last year and taps into the words of legendary coach Jack Gibson who once proclaimed: “Waiting for Cronulla to win the Grand Final is like leaving a porch light on for Harold Holt”.

Thousands of people throughout the shire turned on their porch lights in the lead up to the history making grand final.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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