NRMA Group appoints Saatchi & Saatchi to creative account
NRMA Group has appointed Saatchi & Saatchi and MercerBell to handle its creative account.
Publicis Group’s Saatchi & Saatchi and CX agency MercerBell will now work with the business alongside existing media agency Blue449.
Publicis Group now holds the NRMA Group account
Geezus this is some sloppy reporting and sub editing!
You do realise Abigail, that NRMA Motoring Services and NRMA Insurance are two entirely different and independent operating businesses, right?
Thank you for your kind comments, Ok. We are aware the two businesses are different and I’ve moved the paras referring to the insurance accounts down to make the distinction clearer.
Paul Wallbank
News Editor
Here’s a research project for Mumbrella.
How many agencies has NRMA gone through? And why?
Not Insurance (although they almost as bad), but the membership part.
I’ve personally worked on them at three agencies, and pitched at a bunch more.
It seems like every couple of months they switch.
Have they ever stayed longer than 2 years?
Let’s get some numbers.