Insurer NRMA has handed its creative account to The Monkeys with the company breaking from its incumbent agency of three years, M&C Saatchi.
The account win will see The Monkeys work with both NRMA Insurance and CGU.

Subscribe to keep reading
Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.
Subscribe
I guess Mr Smart loved that awful new lamb work, it had to appeal to someone.
Who the f@&$ is Brent?
Hi ‘From Them again’,
Brent is the CMO at IAG.
I have updated the story to make this clearer.
Thank you – Abigail
Hmm unfortunate surname.
I think he’s the general manager of Wernham-Hogg’s Slough branch.
Mumbrella was the last to report this story – Adnews had it early this morning, following that B&T and Campaign Brief. Has the negative coverage of MLA/Monkeys bitten you in the ass?
Ha the negative creativity from the latest lamb ad will bite NRMA in the ass!
Looks like a knee jerk change from an inexperienced CMO. Best of luck to all involved. Past and present.