NRMA Insurance Crashed Car Showroom named best in show at Sydney Royal Easter Show
The NRMA Insurance Crashed Car Showroom has been named ‘Best in Show’ at the Sydney Royal Easter Show.
Created by Whybin\TBWA Sydney, the interactive exhibition was aimed at increasing awareness about the importance of road safety.
https://www.youtube.com/watch?v=Q3mQoOtGUzw
Launched last month, it demonstrated what it is like to be a crash test dummy with attendees also able to explore a dissected car, fire a gun that shoots giant hail stones at vehicles and see how much they concentrate when driving.