Accenture Song pinches NRMA Insurance creative from Bear Meets Eagle on Fire

March 11, 2024 8:48

IAG’s NRMA Insurance has appointed Accenture Song to its creative account, with plans to transform its end-to-end experiences for customers, to make insurance easier for Aussies to understand and engage with.

Taking advantage of Accenture Song’s integrated, cross-discipline model across marketing, customer experience, digital, design and communication, NRMA Insurance plans to amplify its services, experiences and communications for customers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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4 COMMENTS

Mike 11 Mar 24

The swapping of accounts between The Monkey’s and BMEOF is a little weird.

1 Like

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huh? 11 Mar 24

I thought CHEP did Experience for NRMA?

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Lauren McNamara 11 Mar 24

Hi huh?,

Yes you are correct, CHEP Network was the incumbent on NRMA Insurance’s CX and personalisation account. Accenture Song has picked that up from CHEP, however, as part of its new remit, it will also handle all creative work for the brand, which was held by Bear Meets Eagle on Fire.

Hope that clarifies it.

Thanks,
Lauren – Mumbrella

1 Like

photo 11 Mar 24

What is with that photo, i cant stop looking at it. It’s so weird.

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