NRMA Insurance to increase support of First Nations media with new NITV partnership

August 28, 2023 10:31

NRMA Insurance has announced a landmark partnership with NITV, in support of the Beyond 3% initiative, aiming to improve First Nations storytelling in broadcast media.

The brand has committed 3% of its broadcast media spend to First Nations media over the next year, marking the largest advertising investment by a single brand in NITV (National Indigenous Television, which is part of the SBS network).

Planned and bought via Initiative, the Beyond 3% initiative seeks to improve First Nations representation and storytelling.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.