NRMA roll out new ‘job seeker’ spot to promote emergency home assistance program

The NRMA is promoting its new Emergency Home Assistance program with a sequel to its 1990s ‘job seeker’ campaign created by The Works which sees an job interview candidate stop on his way to the interview to help someone in need.

Originally released in 1999, the ad featured a young man driving to a job interview in the rain where he encounters a stranded motorist on the side of the road. He stops to help before continuing on to his interview, dishevelled and wet. The final scene shows him being congratulated by his parents for getting the job as an NRMA roadside assistance patrol.

The new ad, created by The Works, follows the same theme except the man is on his way to the bus stop when a woman calls out for help as her kitchen is flooding. He goes in and helps before continuing on his way to the job interview, complete with an unfortunate wet patch on the crotch of his pants. The final scene is the young man celebrating his new job in the emergency home assistance program with his dad who works in the NRMA roadside assistance patrol.