NRMA shows support for Brisbane Broncos ahead of NRL season kick off

Zoe Samios

February 28, 2017 9:18

NRMA Insurance is promoting its support of the Brisbane Broncos ahead of the kick off of the 2017 NRL season.

The latest spot from the ‘This is confidence’ campaign features the Brisbane Broncos

The latest ad comes after the NRMA announced last year it would extend its team sponsorship for an additional three years, which brings the partnership to 16 years.

In the latest spot, the ‘Confidence’ character returns to help the Broncos team, including Sam Thaiday, who have crashed into a fence in “cowboy country”.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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2 COMMENTS

JG 28 Feb 17

A tad odd?

NRMA is very NSW-centric. Obviously they want to push into Queensland, but could this be at the expense of alienating a part of their traditional membership base?

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Mel 24 Jul 17

Hi,
Just wondering if that was “Russell Crowe” in this add?
Cheers,
Mel

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