NRMA provides drivers ways to Wave Goodbye to Road Rage in new animated effort

April 29, 2016 10:33

New NRMA campaign drawing comparisons to Dumb Ways to Die

Wave Goobye to Road Rage: inspired by aggressive Sydney drivers

The NRMA has launched a social campaign aimed at reducing road rage by offering drivers four ways to waver off anger on the roads.

The animated campaign, which is already drawing comparisons with McCann’s award-dominating animation Dumb Ways to Die, launched on YouTube and Facebook.

Wave Goodbye to Road Rage was creative by Infinity Squared and features a classroom where the teacher launches into song to educate drivers about ways they can process and deal with road rage.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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3 COMMENTS

Evan 29 Apr 16

But imagine if people just used their indicator appropriately.

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Tbone 29 Apr 16

LOL only 127,233,587 – 154 = 127,233,433 views to go.

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E 29 Apr 16

Is this meant to be a complete rip off Michael Cusack’s videos on YouTube? Ciggy butt brain…….

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NRMA provides drivers ways to Wave Goodbye to Road Rage in new animated effort

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