NRMA provides drivers ways to Wave Goodbye to Road Rage in new animated effort

New NRMA campaign drawing comparisons to Dumb Ways to Die

Wave Goobye to Road Rage: inspired by aggressive Sydney drivers

The NRMA has launched a social campaign aimed at reducing road rage by offering drivers four ways to waver off anger on the roads.

The animated campaign, which is already drawing comparisons with McCann’s award-dominating animation Dumb Ways to Die, launched on YouTube and Facebook.

Wave Goodbye to Road Rage was creative by Infinity Squared and features a classroom where the teacher launches into song to educate drivers about ways they can process and deal with road rage.

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